Peningkatan Revenue dan Media Informasi Masyarakat Desa Tanjung Laut Melalui Website E-Commerce
DOI:
https://doi.org/10.63158/SCD.v2i2.12Keywords:
E-commerce website, rural economy, digital literacy, local product marketing, sustainable tourism.Abstract
The digital revolution offers rural communities new opportunities to enhance income and expand access to information. Tanjung Laut Village, located in South Sumatra, has the potential to utilize e-commerce platforms to promote local products such as songket and blacksmith crafts, along with cultural and natural tourism. This study aims to increase community income and strengthen local information systems through the development and implementation of an e-commerce website. Methods include education, training, and mentoring to equip the community with skills to manage the platform independently. Results show improved digital literacy and significant progress in marketing local products and promoting tourism. This demonstrates the critical role of digital technology in driving rural economic growth and sustainable development.
References
P. Kotler and K. L. Keller, Marketing Management, 15th ed. Boston, MA, USA: Pearson, 2016.
D. Buhalis and R. Law, “Progress in information technology and tourism management: 20 years on and 10 years after the internet: The state of eTourism research,” Tour. Manag., vol. 29, pp. 609–623, 2008.
J. Strauss and R. Frost, E-Marketing, 7th ed. Boston, MA, USA: Pearson, 2016.
H. Suryanto, “Pemanfaatan e-commerce dalam peningkatan pendapatan sektor pariwisata di Indonesia,” J. Ekon. Pariwisata, vol. 5, no. 3, pp. 52–65, 2017.
R. Nugroho, “E-Government: Transformasi layanan publik di Indonesia,” J. Adm. Negara, vol. 6, no. 1, pp. 67–80, 2015.
S. Haryono, “Penerapan teknologi digital untuk meningkatkan pemasaran produk UMKM di Indonesia,” J. Teknol. Manaj. Bisnis, vol. 10, no. 2, pp. 124–135, 2018.
K. C. Laudon and J. P. Laudon, E-Commerce 2017: Business, Technology, Society, 13th ed. Boston, MA, USA: Pearson, 2017.
R. Heeks, “ICT4D 2.0: The next phase of applying ICT for international development,” Computer, vol. 41, no. 6, pp. 26–33, 2008.
Abstract View: 32
Download PDF: 23
Published
Issue
Section
License
Copyright (c) 2024 Akhmad Khudri, Ade Putra, Wydyanto Wydyanto, Wiwin Agustian (Author)
This work is licensed under a Creative Commons Attribution 4.0 International License.
